How do you promote the latest new handheld gaming system featuring a touch screen? I'm no business expert, but mailing out disembodied hands with the slogan "Touching is Good" wouldn't have been my first choice.
Let's back up a bit. Nintendo's latest and greatest new handheld at the time was the Nintendo DS, which came out in late 2004 in North America and Japan and early 2005 in Europe and Australia. It was a time of great hype and fanboyism, as the official message board of Nintendo of America, the NSider Forums, was in full swing. If you weren't there to witness it, imagine, if you will, the strong uninformed opinions and overly strict moderation that you might see on a typical GameFaqs message board, but make it all about Nintendo and add in weekly trivia contests in live chat rooms and a never-ending quest to attain higher ranks according to your post and view count. As a young Nintendo fanboy, it was all I could ever hope for.
In any case, Nintendo went with that slogan and had to stick to their decision. But then, in April of 2005, several months after the Nintendo DS's release, they made things even weirder with a promotional contest. In what could only have been a series of logical leaps akin to Nicolas Cage's character in National Treasure deciphering the clues to the cover-up that is Mt. Rushmore, the DS's touch screen led to the "Touching is Good" slogan which led to... sending out mannequin hands with instructions to take pictures of them touching things.
After the submission period had ended, a panel of "qualified judges" sorted through the submissions like what must have been the closest thing to Chat Roulette the internet had yet seen (and by that I mean pictures of people's junk), and chose three winners. The grand prize winner received $1,000 cash, a DS, and four DS games, with second and third place receiving a DS and $500 or $250 respectively.
The winners and many of the other entries are still viewable on touchingisgood.com, but just in case of the site's eventual removal, here are the winning three entries:
|Second Prize Winner - 1UP Submitted by Andrew E., California|
|First Prize Winner - Touch! Jungle Beat, submitted by Eric G., California|